The Global Forum on Cyber Expertise (GFCE) is a multi-stakeholder community with members and partners from all regions of the world, aiming to strengthen cyber capacity and expertise globally. GFCE wanted to define it’s organization brand identity and establish it clearly in all of its messaging, both to employees and stakeholders. They were after a look and feel that would reflect the seriousness of the organization’s purpose while still being engaging and eye-catching.